Denim - Never Out of Style
Denim Denim Denim
From James Dean to Kate Moss, denim, seemingly reserved for the cool kids, truly has a history of keeping everyone in style.
And it's not just our jeans. We wear denim in jackets, dungarees, skirts and see it in accessories and furniture.
Even songs are written about the style exuded from denim. Like Lana Del Rey; Blue Jeans, Neil Diamond; Forever in Blue Jeans, The Donnas; Dirty Denim and Kings of Leon; Taper Jean Girl.
It seems everyone is forever obsessed with denim!
Unfortunately though, denims' credit has increasingly been wearing thin, and this bad wrap isn't without reason, it comes from the endless problems denim causes the earth. When it comes to new, fast fashion denim, it takes 3, 000 litres of water to grow enough cotton to make just one pair of jeans, and that's not including the water used to wash and treat the denim to get the right look. Also the dye used pollutes waterways, infects the workers and sterilises the earth. And that's just the beginning!
But none of us want to stop wearing denim anytime soon, so there is a solution...shop vintage and second hand!
Ra Ra is celebrating our love of vintage denim and it's versatility to everyone's unique style, so we've picked a couple of our favourites. Run in store to find more and style your own denim look for this summer!