Prepping for our new lookbook shoot
So it's been a while since I've posted. Sorry! I have no excuse other than being busy, hope you can forgive me. So enough about me... what I wanted to talk about today is more exciting stuff, like the planning of our next lookbook shoot.
Our new winter collection has been in the works for months now, fabric swatches have been studied, designs and patterns tweaked, samples sewn and fitted. We've named the collection "Happy Days" as an ode to simpler times when dressing up was a daily routine & days were spent having fun, dreaming (or picking berries ha ha). We've chosen a colour palette of deep pinks and dark navy's, juxtaposed against warm oranges and browns. It's for the girl who wants to be a lady, but likes to have a rebel moment every now and again. Check out our mood board...
Part of every new collection is a new shoot to give our customers an idea of how things look on & also set the mood for the collection. This is definitely the fun part of the business! We can spend days planning and painstakingly choosing props & styling items.
But before we do any of that we have to get a team together. This lookbook shoot we will be working with our fave regular photographer Lis Harvey. Her understated documentary style is simple and pretty - perfect for the Ra Ra girl. Check out some of her work below.